Although it is something that I have thought about at times before now, I was recently evaluating several veterinary management system features, and I asked myself the same question again. What features really stand out when it comes to reaching out to customers and running an efficient veterinary hospital? Interestingly, I concluded that they are the features given the least amount of attention. Features, such as Reminders, Appointment and Document may seem common and less intricate but are highly functional modules that can be used to streamline workflow and also increase customer satisfaction.
If you think about it, daily business processes at the hospital rely on these three features. Imagine customers not showing up for appointments just because there is a glitch with your system that you are unaware of. The Reminder and Appointment modules are very important when it comes to providing effective and organized customer service. I am not a fan of overkill software or systems but these two features, as simple as they are can facilitate workflow very well and help to get the best out of your practices by keeping you updated on clients activities.
I would recommend using reminders beyond just communicating next appointments to pet owners. How about using it for product and service recommendations? In the same way, when you get alerts for client appointments, why not also check for additional services or products beneficial for pets and pet owners. Some VPMS allow you to track client purchases and other activities. Such tracking features can be used to personalized services for your client as well. The amazing functionalities offered by the Reminder and Appointment features can be harnessed to the fullest, taking it beyond a regular notification tool. With the versatility of the functions, you are not just focusing on treatment but you are marketing based on pet medical history and suggesting products and services that can bring them satisfaction and confidence.
Another cool feature that you see in most practice management systems is the document module. I see this as a tool meant to simplify tasks and double practice efficiency. Some document systems that I have seen even automate workflow by streamlining administrative tasks. Integrating SMS, e-mail and text messages together is sharing information between three collaborating tools. A good document system eliminates repetitive activities leading to increased productivity. Depending on your vendor, some document systems give room for customization and even provide easy options for searching files in your database. These are all important features that can make a difference in your veterinary practice but this depends solely upon whether you are using them to their fullest potential.